Citizen Eco-Drive Avion Men's Watch with Leather Strap (AW1361:10H)

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. As a "citizen" of the world, the brand conveys a deep respect toward craftsmanship and is considered familiar by citizens worldwide. With that responsibility, CITIZEN bears the mission to help cultivate a culture of positive change and ongoing evolution through its craft, steadfastly welcoming what the future may bring.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. This artisan's approach to watchmaking is based on pushing the boundaries of technology and leveraging experience to explore new possibilities. One pivotal breakthrough was the development of a light-driven watch.

CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, leading to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with perfection of design beauty. This, in turn, inspires people to strive to be their best at any time.

CITIZEN has now launched a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This simple belief is that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. CITIZEN believes that better and now are both infinite, and that there is always a next 'better' and a new 'now' in which one can pursue improvement.

To help communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represents the Better Starts Now philosophy.

The CITIZEN brand offers men's luxury timepieces with technical advancements and a sporty style. Key features include a 3-hand, date function with a silver-tone stainless steel case, luminous hands, and mineral crystal. Powered by CITIZEN's Eco-Drive technology, the watch never needs a battery and is water-resistant to 100 meters, with a 5-year limited warranty.

The Avion model is a vintage-inspired timepiece reminiscent of transatlantic flights from the 1950s. Design cues include a rich brown leather strap with contrast stitching, luminous markers, and a classic day/date function, all housed in a stainless steel case with a charcoal grey dial.

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