Refined and simplified title: Citizen Quartz Women's Stainless Steel Watch, Classic Silver-Tone (Model: EQ0540-57A)

Product Description

Crafted from durable stainless steel, this Citizen ladies' quartz watch with a white dial combines elegance with functionality. The watch features a round, high-polished stainless steel case with a mineral glass crystal and a stainless steel crown. Its snap-on stainless steel caseback, which can be engraved, showcases a brushed and polished finish. The stainless steel band complements the overall design and includes a push button fold-over clasp for secure wearing.

The silver dial, adorned with silver tone hour and minute hands featuring luminous accents, includes a day/date window at the three o'clock position for added convenience. The hour indices are marked with Arabic numerals at 12, 6, and 9 o'clock, while elongated triangles denote the remaining hours.

Powered by Japanese quartz movement, this watch ensures precise timekeeping with analog display. It is water-resistant up to 50 meters (165 feet), suitable for recreational swimming but not for diving or snorkeling activities.

About CITIZEN

Since its establishment in 1930, CITIZEN has embraced a multicultural ethos that celebrates excellence and creativity. The brand name itself reflects a profound respect for craftsmanship and is globally recognized. As a "citizen" of the world, CITIZEN embraces the responsibility to foster positive change and continuous evolution through its craftsmanship. This commitment shapes its mission as it anticipates future challenges with unwavering dedication.

As a true manufacture d’horlogerie, CITIZEN oversees every aspect of watch production, from crafting individual components to assembling the final timepiece. This artisanal approach combines technological innovation with decades of expertise, constantly exploring new possibilities in watchmaking.

A pivotal breakthrough came in 1976 with CITIZEN's development of the Eco-Drive technology, which harnesses light as a power source. This pioneering innovation, commercialized in 1995, revolutionized watch battery life by eliminating the need for replacements. Eco-Drive watches convert light into electrical energy from any light source, ensuring reliable performance even where specialized batteries are scarce. This democratization of watch power technology expanded the joy of owning a CITIZEN watch to people worldwide.

CITIZEN's product development philosophy, "The Fusion of Technology and Beauty," drives its pursuit of seamlessly blending cutting-edge technology with aesthetically pleasing designs. This ethos inspires individuals to strive for their best, empowering them to embrace excellence at all times.

In collaboration with Wieden+Kennedy, CITIZEN launched the "Better Starts Now" campaign, promoting the belief that continuous improvement is always possible. This philosophy resonates with the idea that each moment presents an opportunity for enhancement. The campaign underscores CITIZEN's commitment to progress and its proactive approach to shaping a better future.

In line with this vision, CITIZEN has introduced a new global brand movie, refreshed brand identity, and updated website. These initiatives embody the "Better Starts Now" philosophy, emphasizing the brand's forward-looking mindset and commitment to continuous improvement.

Conclusion

The CITIZEN ladies' quartz watch in stainless steel with a white dial, featuring day and date functionalities, exemplifies CITIZEN's dedication to craftsmanship, innovation, and timeless design. With its durable construction, precise quartz movement, and Eco-Drive technology, this timepiece not only enhances everyday functionality but also reflects CITIZEN's ongoing pursuit of excellence and positive change in the world of horology.

product information: