Citizen Men's Eco-Drive Titanium Weekender Brycen Watch, Blue Dial

Titanium, the material of choice for Citizen's latest men's luxury timepieces, offers a unique blend of technical advancements and a sporty style. Hailing from Japan, these watches feature a 3-hand, date display with luminous hands and markers, all protected by a sapphire crystal. With a water resistance of 100 meters, these timepieces are built to withstand the demands of an active lifestyle.

The key innovation in these Citizen Titanium watches is the use of Super Titanium™, which is 40% lighter than stainless steel and 5 times more scratch-resistant. This lightweight and durable material, paired with a cerulean blue dial and date display, gives the watch a sophisticated yet sporty appeal.

Powering these timepieces is Citizen's renowned Eco-Drive technology, which harnesses the power of light, eliminating the need for battery replacements. The caliber number E111 ensures reliable and accurate timekeeping.

Since its founding in 1930, Citizen has fostered a multicultural mindset that celebrates craftsmanship and creativity. The brand's name conveys a deep respect for the artisanal approach to watchmaking, with a responsibility to cultivate a culture of positive change and ongoing evolution.

As a true manufacturer, Citizen integrates the entire production process, from creating individual components to the final assembly of each watch. This artisanal approach is driven by a passion for pushing the boundaries of technology and exploring new possibilities.

One such breakthrough was the development of the light-driven Eco-Drive technology, which Citizen pioneered as early as 1976, leading to the launch of the acclaimed Eco-Drive in 1995. This innovation revolutionized the way watches could be powered, making them accessible to citizens worldwide, regardless of the availability of specialist batteries.

Citizen's product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for the brand, as it strives to merge cutting-edge technology with the perfection of design beauty. This philosophy inspires people to strive to be their best, both now and in the future.

In collaboration with Wieden+Kennedy, Citizen has launched a new campaign, Better Starts Now. This simple belief that improvement is always possible, and the time to start is now, is a driving force behind the brand's vision. To communicate this philosophy, Citizen has created a new global brand movie, identity, and website that embody the Better Starts Now ethos.

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