Citizen Men's Eco-Drive Classic Gold-tone Stainless Steel Watch

Stainless-steel CITIZEN Chandler watch with timeless styling that effortlessly takes you from work to play. Powered by Eco-Drive technology, this watch features a 1/5-second chronograph that measures up to 60 minutes, 12/24-hour time, date, and is water resistant to 200 meters. The gold-tone stainless steel case and bracelet, along with the champagne dial and crystal accents, create a sophisticated and versatile look that can be worn from day to night.

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The brand name conveys a deep respect toward craftsmanship and is considered familiar by citizens worldwide. As a "citizen" of the world, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. This artisan's approach to watchmaking is based on pushing forward the boundaries of technology and leveraging CITIZEN's experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered, eliminating the need to ever replace batteries. This leveled the field for citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," remains a constant motivation to merge cutting-edge technology with perfection of design beauty, inspiring people to strive to be their best at any time.

In collaboration with Wieden+Kennedy, CITIZEN has launched a new campaign, "Better Starts Now." This is the simple belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. CITIZEN is dedicated to this ideal, not to the past but to the present, and all the ways it can improve.

To help communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represent its "Better Starts Now" philosophy.

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